Archive for January, 2015

3 SEO Mistakes to Avoid

Friday, January 9th, 2015

SEO is one of the practices that can help your business not only gain high ranking in different search engines but also gain a lot of customers within a short period of time. However, just like many other business practices, there are certain mistakes you need to avoid in order to get the best results. Here are some of the mistakes to avoid in order for you to succeed. Caseo

Over optimizing your anchor texts

This is one of the most common problems that many online marketers commit. They still have the notion that in order for their business to rank high, they need to get a lot of backlinks using the same anchor text. In case your website, has a lot of backlinks that has a lot of rich anchor texts, there are high chances that your traffic and ranking will drop. In order to get positive results, you should try to mix and rotate your keywords to make it look natural. If other people are interested in ranking to your site, most of them will use your business name.

Building too many links to your homepage

No site will look natural if it contains links only to the home page. If you are determined to get results, you need to remember that your goal is to ensure that the backlinks profile looks natural. Most online marketers get so excited on ranking their home page, and forget about building backlinks to other pages. It is advisable to try and split these links, instead of congesting them to your home page.

Providing thin and useless content

When visitors land to your website, most of them will be looking to get a solution to their problem. Thus, your site must have the right answer as nobody likes useless page with irrelevant content. In addition, search engines also consider the value of the content provided on a website.

The best way to avoid the mistakes is to hire a professional company such as caseo.ca to assist you in the process.